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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine...

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Digital Transformation: How Direct Marketing has evolved in Canada during the Pandemic

The COVID-19 pandemic has changed people’s lives significantly, including the way businesses connect with their consumers. As consumer behavior changed...

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Boosting the Financial Health of Low-Income Workers in Kenya Through a Holistic Banking Platform

Formal financial inclusion is high in Kenya and has consistently increased over the last few decades: 84% of adult Kenyans in 2021 (vs 27% in 2006) had...

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Want to Learn AI: Here Are Google’s Free Generative AI Courses to Transform Your Skills!

If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...

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Business decision guide for solopreneurs: Implications of time for productivity

If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...

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Importance of conversion rate optimization (CRO) in digital marketing

If you have been following me, you might be aware that the CEO of Google DeepMind recently stated that we could see some form of Artificial General Intelligence...

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